Built by InGen AI. Built Around Your Company.
Apex is the AI operating system for roofing companies.
One System That Works the Way You Do
Roofers do not need another rented app. You need one system that works the way you do, with AI doing the work between the pieces. Apex replaces the tangle of disconnected tools with one record from the first call to the final invoice.
Ginny
InGen's AI, inside every InGen operating system
In Apex, Ginny knows your jobs, your rules and your words. She answers plain-English questions, drafts and sends texts, and updates schedules after you say yes.
Owner to Owner
From First Conversation to Go-Live in Weeks, Not Years
Six steps. One accountable team. Your part at every step is small.
-
1
Discover
We learn how your company runs, from lead to invoice.
Your part: a few conversations.
-
2
Map
We map your stages, roles, rules and money flow.
Your part: review the map.
-
3
Build
We build Apex around your process on the standard roofing core.
Your part: confirm priorities.
-
4
Remember
Ginny learns your rules through a training queue your team controls.
Your part: approve answers.
-
5
Secure
Access levels, audit logs, two-factor sign-in and off-site backups.
Your part: set roles.
-
6
Launch and Grow
Parallel run, then cutover. New changes land in the live system, most the same day.
Your part: use it.
Standard Core, Your Configuration
One shared core.
Every Apex company shares one roofing core, so fixes and security patches reach everyone at once.
Your words live in configuration.
Your stages, roles, rules and words are settings, not someone else's defaults.
Unique processes become modules.
A process unique to you becomes a module that plugs into the standard core.
Nothing ships untested.
More than 1,200 automated checks run before any change goes live.
Dr. Kyle Huggins
Founder, InGen AI Company
Dr. Huggins has been a marketing professor for over 23 years, teaching inbound digital marketing, marketing strategy, and now Agentic AI in Marketing. His theoretical models, developed through research and instruction, are the foundation of InGen AI, which builds AI operating systems for specific industries. InGen builds each system with an anchor company, then configures it for every company in that industry. For roofing, the anchor company is Centennial Roofing in Middle Tennessee, live since October 2026.
Talk to us directly: kyle@ingenmarketing.com
What Can Ginny Do for You?
See Apex running a real roofing operation. We show you the live system and talk about how your company works.