Platform

Every Part of a Roofing Company, on One Record

More calls in, none dropped. A standard roofing core that customizes to how you already work, with Ginny built in.

Get Found

Ginny Makes the Phone Ring

Ginny runs InGen's marketing engine for your company, and every lead it brings in lands on the Apex record.

Get Found

  • Website built and hosted for you
  • Web requests become leads in Apex
  • Google profile and review requests

Show Up in AI Search

  • Weekly AI visibility check (ChatGPT, Gemini, Google)
  • Answers to the questions homeowners ask

Stay in Front of Homeowners

  • Blog and social posts from one approval queue
  • Newsletters from your own sender
  • Lead source tracked to Contract Won
GeoPins

Every Finished Roof Becomes a Pin on the Map

When a job is done, Apex takes the CompanyCam photos and drafts a pin on the street where you did the work, with a short write-up for your website's work map. You approve it. Neighbors see real roofs on their street, and Google and AI assistants see real work in real towns.

A sample GeoPin: a roof replacement in Franklin, TN pinned on the street map next to the crew's job photo
A finished job, pinned to its street and posted to the work map. Sample data.
Apex · GeoPins
The Apex GeoPins screen listing finished inspections and jobs with enough photos to pin
GeoPins in Apex: jobs with an address and enough photos, ready to pin. Demo data.

Already using a pin service? Apex works alongside it. GeoPins is there when you want it.

AI Visibility

Know Whether AI Assistants Name You

Homeowners now ask ChatGPT, Gemini and Google who to call. Every week, Apex checks the questions they ask in your towns and shows where you stand against the roofers you compete with.

Apex · AI Visibility
A sample AI Visibility report: how often AI assistants name the company, rank against competitors and the homeowner questions checked
A weekly AI Visibility check: how often you are named, your rank and the questions homeowners asked. Sample data.

Checked Every Week

The same homeowner questions, asked again every week.

  • ChatGPT, Gemini and Google
  • Your towns and services

Against Your Competitors

See who gets named instead of you.

  • Share of mentions
  • Rank among tracked roofers

What to Do Next

Ginny turns gaps into content for your approval.

  • Posts and pages that answer the question
  • GeoPins from real jobs
Leads and Sales Pipeline

From First Call to Contract Won or Contract Lost

Apex · Sales Pipeline
The Apex Sales Pipeline board with deals in Prospecting, each showing the next step
The Sales Pipeline: every deal on one board, from Prospecting to Contract Won. Demo data.

Lead Channels

Every lead enters with its channel and source attached.

  • Office
  • Agency referral
  • Self-generated
  • Customer referral
  • Marketing

Pipeline Stages

Your stages, your reasons, your team.

  • Contract Won with reasons
  • Contract Lost with reasons
  • Insurance claim stages include Denied

My Leads

Each rep works from a focused list of their own deals.

  • My Leads view per rep
  • New deals by screen, chat or voice
  • Reps see only their deals
Jobs and Production

The Work Runs on One Job Record

Apex · Crew Calendar
The Apex Crew Calendar showing a week of installs color-coded by crew
The Crew Calendar: install days color-coded by crew, moved by drag or by asking Ginny. Demo data.

One Job Record

Every job holds its people, notes, photos, texts, calls, invoices and payments.

  • Job numbers
  • Contacts and notes
  • Photos, texts and calls
  • Invoices and payments

Calendar and Crews

Scheduling syncs with Google Calendar and works for crew companies.

  • Google Calendar two-way sync
  • Multi-day jobs as bars
  • Phone layout
  • Crew companies see only their own jobs

Tasks

Assigned work stays visible, and overdue work gets a morning reminder.

  • Assigned tasks
  • Past-due reminders each morning
  • Archive and restore
Texting, Calls and Photos

The Conversation Stays on the Job

Apex · Communications
Apex Communications with storm-day voicemails, each transcribed and attached to a job
A text from Ginny listing the day's installs and open leads in one neighborhood
Every call and voicemail transcribed and filed on the job, and Ginny can text the crew the day's route. Demo data.

Company-Line Texting

Texts come from the company line, not personal phones.

  • Templated texts
  • Scheduled sender every 15 minutes
  • Send to rep
  • Texts on the job

Calls and Recordings

Call logs and recordings attach to the job by phone number.

  • Pulled nightly
  • Transcribed
  • Attached by phone number

CompanyCam Photos

CompanyCam projects link to jobs. The first photo date becomes the inspection date.

  • Projects linked to jobs
  • Reps auto-assigned
  • First photo date becomes the inspection date
Accounting and Money

Money That Balances to the Penny

Apex · Collections
Apex Collections showing money owed by age bucket and the first checks to collect
Collections: what is owed, by age, and the first checks to pick up on build day. Demo data.

Accounting

Payments, deposits and supplier bills stay on the job.

  • Payments with check number and type
  • Supplier bills: approve, pay, void with reason
  • A/R aging and notes
  • Invoice forms by shingle brand

Daily Check

Apex, QuickBooks and your office sheet must match, to the penny.

  • Compares three sources
  • Refuses on mismatch
  • Names any line that differs
  • Balances to the penny

Commissions and Capping

Commission math runs on your rules, and owners approve caps.

  • Lead fees and splits
  • Job costs
  • Commission report by cap date
  • Owner approves cap
Owner Dashboard

The Numbers That Matter, in One View

Pick a time range and see new leads, contracts won and lost, sales booked and close rate, with the trend by month. Every number opens to the jobs behind it.

Apex · KPI Dashboards
The Apex Owner Cockpit with new leads, contracts won, sales booked and close rate by month
The Owner Cockpit: leads, contracts won, sales booked and close rate, any time range. Demo data.

Owner Cockpit

The whole company at a glance.

  • Leads, wins and losses
  • Sales booked and close rate

Dashboards by Role

Admin, Financial, Operations and Sales views.

  • Each person sees their own
  • Money only for allowed roles

Ask About Any Number

Ginny explains how a number was counted.

  • Plain-English questions
  • Read-only, logged
Ginny, InGen's AI

Ask, Act and Remember

Example question: "How many Google leads did we win in Franklin this year, by rep?" Ginny answers and shows how she counted.

Apex · Ginny
A Ginny chat answering who called about the storm and moving a job to Thursday
Ginny on a phone asking what she can help with
Ginny listing five open leads in a neighborhood
Ask Ginny in plain words; she answers from your live data and makes the change. Demo data.

Chat and Voice

Talk to Ginny on the phone or desktop.

  • Phone access
  • Desktop access
  • Whole team can use

Read Back, Then Yes

Ginny reads back exactly what will change and acts only after you say yes.

  • Reads back before acting
  • Waits for your yes
  • Change logged under your name

Training Queue

When Ginny cannot answer, the question lands in a queue for your team to teach.

  • Team teaches the answer
  • Admin approves
  • Approved answer goes live

Ask Anything

Plain-English questions over your data. Read-only, and it says how it counted.

  • Read-only
  • Runs as the person asking
  • Dollars only for allowed roles
  • Every question logged

What Stays With People

Critical decisions stay human. Contract Won, invoices, payments, commission approval, user access and deletes are never left to the AI. Ginny handles the busywork around them.

Book a Demo
Security and Access

Your Data, Your Rules, Your Controls

Apex · InGen Sentry
InGen Sentry in Apex: a lockdown switch, a tamper-checked event log marked Intact, and a feed that flags failed sign-ins
InGen Sentry: a one-click lockdown, a tamper-checked event log, and every failed sign-in flagged. Demo data.

Six Access Levels

Roles from Owner to Crews set what each person can see.

  • Owner to Crews
  • Reps see only their deals
  • Money by role
  • Two-factor for users outside the office

Audit Log and Archive

Every action is logged. Delete is replaced by archive and restore.

  • Audit log
  • Archive and restore
  • Undo finished tasks

Nightly Backups

Off-site backups run every night, with a monthly restore test.

  • Nightly off-site backups
  • Monthly restore test
  • Your data stays yours
Connections

Works With the Tools You Keep

CompanyCam

Photos stay in CompanyCam, linked to the job.

QuickBooks

Stays your book of record. Apex connects to it.

Google Calendar

Syncs both ways with the Apex schedule.

RingCentral

Texting and calls run through the company line.

Built for Roofing

Built Around How You Work

  1. 1Owner asks

    A change, asked in plain words.

  2. 2Built

    Configured on your setup, often the same day.

  3. 31,200+ checks

    Automated tests run before anything ships.

  4. 4Live

    The change shows up for your team.

Standard Core

One roofing core that every Apex company shares, so fixes and security patches reach everyone at once.

Same-Day Changes

Most owner requests ship within a day, not a quarter.

More Than 1,200 Automated Checks

More than 1,200 automated checks run before any change goes live.

Book a Demo

What Can Ginny Do for You?

See Apex running a real roofing operation. We show you the live system and talk about how your company works.

Book a Demo kyle@ingenmarketing.com